A MESSAGE FROM THE PELAFORCE™ TEAM

Our true purpose is what drives us: to create healing by reconnecting people to plants and the planet, a circle of life which is inextricably linked. More and more people today are becoming aware of this interconnectedness, as well as the healing wisdom that plants have to offer humanity. At Afraceuticals, are passionate about discovering, protecting and developing southern African botanical wisdom, so as to share the success of the African pharmacopoeia with South Africa and the world.

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MEET THE BUSINESS STRATEGY TEAM

Our PELAFORCE™ strategy team came together as a young (relatively), dynamic and ethically inspired group of individuals, who see Southern Africa’s vast botanical wealth as a treasure that needs to be sustainably shared with the world.

Our team comprises a professionally diverse, talented and experienced group of individuals from differing backgrounds and walks of life. There is, however, a common purpose that connects every member of our team: we are all determined to bring an awareness of Southern Africa’s natural heritage to the world in a sustainable, culturally appreciative way that benefits all involved.

“In what feels like a previous lifetime, I pursued a successful career abroad in Information Technology. Five years ago, driven by an unquenchable passion for Africa's people and wildlife, I returned to South Africa with a new purpose: to develop, promote and deliver sustainable eco-commerce projects that would directly benefit both wildlife conservation and rural African communities. I see the culturing and cultivation of Pelargonium sidoides, one of southern Africa’s most unique and medicinally promising botanical plant species, as a rare privilege.” - Quin Clark, Project Manager & Conservation Fundi